The team behind the team at W Series are not only passionate about motorsport, but about creating change within the industry.
We believe anyone with talent, passion and commitment should have a chance in motorsport. We're here to Rethink Racing.
Kellie has 15 years’ financial planning and accounting experience in the UK and Australia, with expertise in FMCG, Retail and Media. She was most recently DFD through the private equity divestment of the global luggage retailer, Antler. Kellie enjoys running, netball, and spending time with family and friends across the globe. She feels proud to be part of a company who are actively forcing change for drivers all over the world – actions speak louder than words!
Matt Bishop is an award-winning Formula 1 journalist and editor whose long career encompasses spells in senior positions on many well-known publications such as Car, Autosport and F1 Racing. Matt was also Editorial Director of Haymarket Motorsport Publications before heading to McLaren in 2008 as Director of Media, Content and Communications, then Chief Communications Officer, working closely with Ron Dennis, Lewis Hamilton, Jenson Button and Fernando Alonso. He left McLaren in 2017 and joined W Series as Communications Director in 2018. A prolific ‘tweeter’, Matt is known for his wealth of motorsport knowledge and (among classic car afficionadi) his love of his concours ’67 Chevrolet Corvette Sting Ray C2. He co-wrote double Formula 1 world champion Emerson Fittipaldi’s 2014 autobiography ‘Emmo: a Racer’s Soul’.
Annie trained as a journalist but has worked full time in motorsport since 1971, starting as a race organiser with the BRSCC. She has since worked for Autosport, the RAC MSA, the British GP at both Silverstone and Brands Hatch in the early eighties. She has worked in F1 with Williams (first in 1985 but returned twice), BMW Sauber and Arrows. A long-term freelancer for BMW, Annie worked on touring cars, sports cars, F1, Formula BMW and rallying. She also worked for A1GP as a press officer and on media teams for F1 races. She has worked with many famed drivers over the years. Annie loves working for a one-make series as it’s a great way to see the true talent of the drivers. She loves W Series as it will give drivers a platform to showcase their talent that might otherwise not be possible as “there is nothing better than seeing drivers you work with progressing in their chosen sport.” She likes to spend time with her Pekingese dogs Elvis and Priscilla, Indian cooking and going to music events of all kinds when time permits.
Chief Executive Officer
Former intellectual property solicitor who specialised in sport with a bit of sports law journalism thrown in. After the law, Catherine moved into corporate finance specialising in sports and gaming deals. W Series started its life at my dining room table as I was looking for a new venture after taking a career break for my only child who I gave birth to at 45. 3 years on, I’m surrounded by the most talented team making this dream happen. Loves: her family; most sports - especially cricket, athletics and F1; her vegetable garden and discovering wines that are as good as a great Burgundy.
Advisory board Chairman
Ex-Formula 1 driver and multiple Grand Prix winner, David Coutlhard needs no introduction, his talent and on-track successes speak for themselves. When not on-track, David is a Formula 1 TV commentator for Channel 4 and a successful businessman and brand ambassador with many business interests outside Formula 1.
All my working life has been in sport, as a rights holder, advisor and agency CEO. It’s taken me all over the world, and given me cherished friends and amazing experiences. I’m a proud husband, dad, son, cricketer, Halifax Town fan and lover of all music, especially prog rock. People often ask me, what’s the best project you’ve ever worked on? And I always say W Series, because it’s by far the most radical, inspiring, and above all the most-needed innovation I’ve ever seen in sport. And who wouldn’t want to be part of that?!
Driver Liaison and Operations Manager
Louisa is an experienced team and event manager who worked on the Hillary Clinton campaign. She has worked in business development for charity, fashion designers and events companies. Louisa works at W Series because she wants to create equal opportunity for women and promote female talent. Outside work Louisa likes to run charity events and her interests include skiing, travelling, reading, sport, film and politics.
Marketing and Events Manager
Haley has a wealth of experience both within the Banking industry and motorsport, having worked as a Strategic Transformation Manager at Barclays and as Championships Coordinator at Ginetta, overseeing the operational side of four championships. Outside of work, Haley's interests include horse riding and motocross racing/riding. As a young girl, Haley was encouraged to take an interest in motorsport, but was never encouraged to take part. Had W Series been around 15 years ago, she believes she would have been. W Series doesn’t just aim to inspire a generation of young girls and their parents, it provides a viable route to get them to the pinnacle of the sport. Who wouldn’t want to be a part of that?
Nic has more than 15 years commercial experience working in sport. After a stint in Sydney, managing major sponsorships for the Australian Rugby Union (while quietly cheering on England), Nic returned to London to join O2 and spearhead one of the longest running and multi award winning partnerships in the UK with England Rugby. In 2012 he joined the RFU and led the marketing function up to and beyond the Rugby World Cup in 2015. He has provided strategic guidance to sporting and partnership organisations, before joining the W Series team in 2019. A self-confessed sports nut, and half decent tennis player (in perpetual search of a better backhand), Nic is determined to ensure his active 8-year-old daughter has every opportunity to fuel her own passion for sport and beat the boys!
Head of Consumer PR
An avid storyteller with a keen interest in technology, Kate has over eight years’ experience as a PR / Comms professional in industries including Retail, Aerospace and Professional Services. Captivated by the concept, Kate joined W Series to help create a unique opportunity for current and future generations of women to fulfil their dreams. When she’s not working, you’ll find Kate in the gym, on the ski slopes or in the kitchen cooking up a storm for family and friends.
Head of Digital and Social Media
A lifelong motorsport fan with marketing and digital experience across many industries including Formula 1, with her most recent role being at McLaren. A five-season stint at the renowned Woking-based team further fuelled her passion for racing and social media. Spurred on by her own wish to see more women involved in motorsport at all levels, joining W Series was hugely important. Can often been seen tweeting about classic cars with questionable styling.
Senior Communications Consultant
Tim is a former auto and news journalist, with over 30 years experience in automotive comms at various manufacturers including Alfa Romeo, Nissan and Ford. He sees W Series as an incredible opportunity for any communicator – a unique combination of genuine innovation, exhilarating vision and start-up enthusiasm. "And just imagine if we eventually see a woman on an F1 grid again!" Outside of the motoring world, Tim is a keen skier, hiker, diver and vegetable eater.
David has a wealth of experience from a variety of motorsport backgrounds, including FIA Formula 1 World Championship - FIA Team Manager, working alongside the F1 Race Director and Technical delegate for the running of all Grands Prix from 2007 to 2011. He also performed the role of GP2 race coordinator and GP3 technical assistant in its first year. David also worked at the famous Carlin Motorsport as a Team Manager for British F3, A1GP and World Series Renault. Living in South Devon, David’s hobbies revolve around the Coast and Dartmoor National Park, he spends a lot of time on mountain bikes. He says kayaking at sunset is also not one miss as trying to keep fit in mind and body all helps for a positive attitude in your work life. David says working with a group of likeminded individuals to bring new goals to life not just in the team but for drivers too is why he works for W Series.
Dave is a hugely experienced Formula 1 mechanic, Team Manager and Sporting Director, having worked for McLaren and Manor Racing in Formula 1 for over 40 years. Originally from New Zealand, Dave is among the very few in the motorsport industry that can say they’ve contributed to the winning of 20 Formula 1 drivers’ and constructors’ world championships.
North American Advisor
Brian Vickers is a former NASCAR Sprint Cup Series Driver who now works in private equity. Brian is a NBC Sports NASCAR Analyst and a board member of auto racing and aerospace components business. Brian was an advisor to Liberty Media on the acquisition of Formula 1.
Cara is a motorsport enthusiast and has spent much of the past 20 years at race circuits across Europe cheering on her brothers. Whilst Cara has never raced, she co-founded a successful international karting team and is experienced in management and operations. In her spare time, Cara enjoys keeping fit and has a habit of signing up to marathons and cycling sportives to fuel her competitive spirit. No stranger to being one of just a few women to compete in male dominated sports, Cara completed the Haute Route in 2018; the World’s toughest amateur cycling event and is excited to support W Series in changing the historic view that motorsport just for men.