Heineken® offers racing fans the chance to win their own Pit Wall Bar at home with W Series
- Inspired by the pit walls used by race teams to manage their drivers out on track, the Heineken® Pit Wall Bar is the ultimate at-home setup for motorsports fans, complete with multiple screens, Heineken® 0.0 on tap & team headphones
- Heineken® announced the partnership with W Series in August 2021 and is giving fans a chance to win a Pit Wall Bar at home to celebrate
- W Series drivers Beitske Visser, Ayla Agren, Miki Koyama and Sabré Cook road-tested the Pit Wall Bar before the opening of the competition
- The competition is live from today until the 31st of October, for fans to enter via the F1® website at f1.com/heineken00
Heineken® is giving fans more engaging moments across its motorsport partnerships, with both W Series and F1® supporting the launch of the latest competition for racing fans to win their very own Pit Wall Bar.
Imitating a racing pit wall, fans at home can win the next best thing to being trackside with Formula 1® or W Series. However, unlike the pit walls you see at the circuit on race day, this version comes complete with its own bar – with a Heineken® 0.0 blade to pour Star Quality Serve draught beer, and glassware and coasters built in.
The Pit Wall Bar also comes complete with multiple screens, including racing team headphones, to give fans the chance to watch Formula 1® live from the TV screens on the Pit Wall Bar, as well as W Series season highlights on Youtube to catch every angle of action out on track.
This unique at-home experience is available for fans across the globe to win in their living rooms to help them get set for the Formula 1® and W Series racing action. The competition is open for fans to enter now at f1.com/heineken00.
The Pit Wall Bar will be available for fans to enter to win for a 5-day period between 27th – 31st October, with the winners receiving their prizes shortly afterwards to enjoy using from the comfort of their own home.
The premium beer brand’s multi-year deal with W Series provides Heineken® 0.0 trackside branding at races, a ‘Heineken® Star of the Track’ digital activation and continued support of responsible drinking initiatives such as When You Drive Never Drink, and of course, track-side fan experiences throughout the season.
Beitske Visser, Ayla Agren, Miki Koyama and Sabré Cook were given the chance to road-test the bar and enjoy an ice-cold Heineken 0.0, ahead of the W Series end of season double header in Austin.
Beitske Visser, W Series Racing Driver, said: “We saw the Heineken Pit Wall Bar in Portugal earlier in the year and we were desperate to have a go! It’s really exciting that Heineken is now giving fans of both W Series and F1 yet another reason to cheer.”
Julia George, Global Sponsorship Manager for Heineken®, “We are committed to delivering great shared moments to consumers all over the world, and our Pit Wall Bar campaign is a hugely exciting platform to help us connect racing fans with their passion, as well as enhancing the race weekend experience. Following some great feedback from our first winner, there’s no better way to get so close to the action with Heineken 0.0 on tap in your living room! As proud sponsors of both F1® and W Series, we’re dedicated to continue enabling more thrilling experiences for motorsports fans both at the track, and at home.”
