Milestone 1 million UK TV audience at Silverstone

W Series announces that the fourth race of the 2022 season at Silverstone, UK, attracted a peak UK TV audience of more than 1 million viewers and the highest-ever race audience in W Series history, since its launch in 2018.

This record audience means that W Series’ race weekend at Silverstone was the most-watched motorsport event since 2014 outside of F1.

Friday’s qualifying session was followed by Saturday’s race in support of the Formula 1® Lenovo British Grand Prix 2022 weekend, which was broadcast live across both Sky Sports and Channel 4 for the first time. An average of more than 713k viewers tuned in to see Jamie Chadwick win her sixth consecutive W Series race and continue her perfect start to the season.

The 2022 W Series season continues on 22-23 July at Circuit Paul Ricard, Le Castellet, France, where the fifth race of the year takes place in support of the Formula 1® Lenovo Grand Prix De France 2022.

Catherine Bond Muir (Chief Executive Officer, W Series) said:
“We had big ambitions to make 2022 W Series’ biggest season so far, which kicked off in Miami where we achieved our largest-ever TV audience to-date, with 453k viewers across the Sky network. Coming into our Silverstone race weekend, we set ourselves the ambitious target to double that. To achieve a peak of more than 1 million viewers is a landmark achievement in our history and a real statement of our intent.

“Seeing our drivers – including six British women racing on home soil – line up on the grid in front of a sell-out crowd at Silverstone was an emotional moment, and fans watching at home enjoyed comprehensive live television coverage across both Sky Sports and Channel 4 for the first time ever.

“I’m incredibly proud that W Series has achieved this milestone, but we’re not done yet. We have big ambitions for W Series’ continued growth, and thanks to the support from our broadcast partners, we can bring incredible racing to an ever-increasing global fanbase and strive to inspire as many women and girls as possible to get into motorsport.”

Emma Kimilainen (FIN), Race Winner Jamie Chadwick (GBR) and Abbi Pulling (GBR) celebrate on the podium

Stephen van Rooyen, Executive Vice President and Chief Executive Officer, Sky UK & Europe said:
“We were very pleased to see record viewing once again for the W Series race at Silverstone. It’s great to see Sky customers’ appetite for this thrilling competition growing so strongly. These great viewing numbers are testament to Sky’s continued strong commitment to supporting women’s sport.”

Pete Andrews (Head of Sport, Channel 4] said:
“Having supported W Series since its inception we are delighted to see it continue to grow in popularity.”