W Series and Puma go rainbow for Pride at Silverstone

W Series announces that its paddock will proudly display the rainbow logo at the fourth race of the 2022 season at Silverstone in support of Pride.

Throughout the Formula 1® Lenovo British Grand Prix 2022 weekend, W Series’ drivers will wear gloves, boots, and fireproofs with the rainbow logo provided by global racewear partner Puma. The W Series logo on their Tatuus T-318 Formula 3 race cars will also change to rainbow for the series’ home race – which coincides with Pride in London, the UK’s biggest and most diverse Pride – on 2 July.

Sarah Moore – one of six British drivers on the W Series grid and who, along with team-mate Abbie Eaton, is a driver ambassador for Racing Pride which promotes LGBTQ+ inclusivity within motorsport – will also debut a Pride-themed helmet at her home race. On 26 June last year, Sarah became the first openly LGBTQ+ driver to stand on a podium at an F1 race weekend, and she will go for the second podium finish of her W Series career at Silverstone.  

British fans can watch the fourth race of the 2022 W Series season live from Silverstone on Sky Sports Main Event, Sky Sports F1, Sky Showcase, and Channel 4 from 13.10 BST on Saturday 2 July, with qualifying live on Sky Sports F1 and Sky Showcase at 18.10 BST on Friday 1 July. W Series’ practice session will be streamed live globally across our YouTube channel from 08:40 BST on Friday 1 July.

The action can also be seen across W Series’ digital and social channels, as well as being broadcast in more than 175 territories. For the full list of where to watch in your location visit our broadcast page here.

Catherine Bond Muir (Chief Executive Officer, W Series, and Chair of the Equality, Diversity and Inclusion Committee, Motorsport UK) said:
“W Series has always done things differently as we aim to rethink racing, and we pride ourselves on the open and inclusive nature of our paddock. It’s great to see our fans and partners also embracing our values, and I’m delighted that long-term partner Puma are supplying our drivers with racewear carrying the rainbow logo in celebration of Pride at Silverstone. It promises to be W Series’ biggest event to date, with more eyes on us than ever before as the race is broadcast live across both Sky Sports and Channel 4 in the UK. I’m also incredibly proud that Sarah Moore – a true trailblazer for LGBTQ+ women in motorsport – will get to debut her new Pride-themed helmet in front of a packed crowd at her home race.”

Sarah Moore (Scuderia W, 28, UK) said:
“We don’t have a race during the Pride Month of June this year, but I still really wanted to do something to celebrate it. My old helmet has the rainbow on it, and I wanted to upscale that design to something bolder and louder. I asked for help from Abbi [Pulling] who is great with helmet designs, and the new one incorporates more to do with Pride. It’s more colourful, features the progress flag as well as the rainbow, and still has the Yorkshire rose, an elephant for my mum, and a white tiger for my wife, Carla.

“The rainbow gloves, boots, and fireproofs are a great touch from Puma. I always carry the rainbow, but for everyone else to be carrying it shows that we’re all aligned in the W Series paddock which is great. I’m really looking forward to my home race at Silverstone, and for everyone to be rocking the rainbow with me!”

Maura Everett (Senior Brand Strategist, Women’s Performance, Puma) said:
“While June is an opportunity to celebrate and recognise the strides toward equity and community, it’s our responsibility as a brand to support and advocate for the LGBTQ+ community year-round. Puma is proud to support the W Series’ mission of inclusivity through the co-created Pride-inspired boots and gloves the drivers will be wearing at Silverstone.”

Richard Morris (Co-founder, Racing Pride, and Chair of the LGBTQ+ Sub-committee, Motorsport UK) said:
“Racing Pride is grateful for W Series’ support for our vision to positively promote LGBTQ+ inclusion through motorsport. We are delighted to have two of our Racing Pride ambassadors, Sarah Moore and Abbie Eaton, racing in W Series and it is wonderful that support for pride will be shown across the drivers at the British Grand Prix. We are also very excited for the debut of Sarah’s fabulous new helmet!”