W Series set to reach 500 million

W Series set to reach 500 million viewers with new global broadcast deals

  • W Series strikes new broadcast deals in more than 175 markets ahead of first race of 2021 season in Austria on 26 June
  • Key territories in Europe, Asia, Africa and the Americas prioritised as global TV coverage grows significantly
  • Channel 4, NENT, Sky Deutschland, RTVE, Canal+ and Ziggo among those included in first wave
  • Partnership with Formula 1 helps W Series create a truly global distribution platform

W Series today announces the first step of its ambitious broadcast plan which aims to provide race coverage to hundreds of millions of fans across the globe.

From Brazil to Japan, and Spain to South Africa, W Series’ network of broadcast partners covers more than 175 territories with a reach of more than 500 million viewers. With further partners to be announced, the final reach of the series is likely to be double that of the inaugural season, with the majority of programming to be broadcast live.

Catherine Bond Muir (Chief Executive Officer, W Series) said:
“We are delighted to see such an incredible appetite for W Series among the world’s leading broadcasters. Our mission is to showcase our fantastic grid of female drivers and the exciting racing they produce to as many fans around the world as we possibly can, and this can’t happen without the enthusiastic support of a global network of broadcasters.

“There is no doubt that our partnership with Formula 1 this season has made a decisive difference to the way W Series has been recognised. That has made it far easier to engage with the key broadcasters. Additionally, having a truly international grid of drivers means there is strong support from their home territories.”

With six of this season’s eight W Series races being staged in Europe, it was important to ensure maximum coverage in the region. Leading broadcasters including Channel 4, Sky Deutschland, Ziggo, NENT, RTVE & TV3, Canal+ and RTBF will all transmit live coverage of the full W Series season, which starts at the Red Bull Ring, Austria, on 26 June in support of Formula 1’s Styrian Grand Prix.

For the full list of W Series’ broadcast partners, visit our Where to Watch page. Further announcements to follow in due course.