As Official Beer Partner of W Series, Heineken will promote the championship’s mission and drivers through digital activations and track-side fan experiences, enhancing fan engagement for both new and existing audiences.

Heineken has a rich heritage in sport sponsorship and has been partnered with Formula 1 since 2016. Its multi-year deal with W Series will give the premium beer brand track-side branding through Heineken 0.0.

Founded in the heart of Amsterdam more than 150 years ago, Heineken is the world’s most international brewer and the leading developer of premium beer and cider.