W Series is pleased to announce the appointment of Craig Edmondson as Chief Commercial Officer.
Craig has delivered revenue growth and operational leadership for a range of global sports businesses. Most recently he was CEO Esports at Zwift Inc, the revolutionary gaming business for indoor cyclists and runners that recently achieved unicorn status. His extensive experience also includes commercial strategy and sales, digital transformation and global development at the Premier League, one of the world’s most successful sports and entertainment brands.
Craig Edmondson (Chief Commercial Officer, W Series) said:
“I’m delighted to be joining W Series at such an exciting time for the business. The growth since launch just over two years ago has been remarkable. Our new partnership with Formula 1 is a ringing endorsement of W Series’ mission to further the interests and prospects of female racing drivers everywhere and is a fantastic opportunity to maximise our reach and impact.”
Catherine Bond Muir (Chief Executive Officer, W Series) said:
“We promised that W Series would be bigger and better in the future and Craig Edmondson’s appointment, fresh off the back of our announcing that our 2021 on-track racing calendar will include eight Formula 1 support races, is further proof of our determination to spread our message farther and wider. Craig has helped grow both early-stage businesses and sporting behemoths such as the Premier League, and that wealth of experience makes him a hugely valuable addition to W Series’ already dynamic and dedicated team.”