• Pitch International partnership aims to secure global broadcast interest
  • Builds on success in WRC, FA Cup and Guinness Six Nations Rugby
  • Inaugural race starts on May 4 at Hockenheim, Germany

W Series has appointed leading sports marketing agency, Pitch International, to sell rights to broadcast W Series around the world.

Pitch International will seek broadcast deals for W Series in all markets outside the UK. It already works with a range of elite sporting properties, including the World Rally Championship, the FA Cup and Guinness Six Nations Rugby. 

Catherine Bond Muir, Chief Executive of W Series, commented:

“Pitch International has unrivalled experience and we hope that there will be significant interest in broadcasting the inaugural season of W Series, not only in the UK and Europe but also internationally. Our aspiring drivers come from all over the world – from the UK and Europe to the US,  Japan, South Africa and Australia – all markets with a growing interest in elite women’s sport.

“This year, our priority is to ensure that W Series reaches the widest possible range of potential viewers globally, contributing to the popularity of the series over the longer term.”

Faïna Msellem, Commercial Manager of Pitch International’s new women’s sports division:

“We share the belief that W Series can change the future of Motorsport and are delighted to be behind such a ground-breaking concept,” said Msellem.

“The opportunity that W Series is providing the athletes is remarkable, but it also gives motorsport fans the unique chance to connect with the best female drivers in the world.

“The ambitions and values of W Series are something we’re passionate about supporting and we look forward to being a part of the growth of this innovative new championship.”