W Series has signed a deal with Nordic Entertainment Group (NENT Group), the Nordic region’s leading entertainment provider, to show high-definition live coverage of each of the six races in the W Series calendar.
- New partnership with Nordic Entertainment Group (NENT Group) to bring live coverage across region
- NENT Group broadcasts to millions in Denmark, Sweden, Norway and Finland
- Follows recent announcement of UK deal with Channel 4 to show live coverage of all six W Series races
- Season starts at Hockenheim, Germany, on May 4
Every race will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races broadcast on NENT Group’s free-TV channels, making this an exciting new addition to NENT Group’s existing motorsport portfolio, which includes Formula 1 (Denmark, Norway and Sweden) and MotoGP (Nordic region).
W Series programming will also include build-up and behind-the-scenes insights from each circuit, qualifying, as well as full race coverage from some of Europe’s most exciting circuits, including Hockenheim, Germany and Brands Hatch, UK. Finland’s Emma Kimiläinen is one of 18 drivers (and two reserves) competing for a $1.5 million prize pool in the first W Series season.
“This is a terrific partnership for us,” said Catherine Bond Muir, CEO of W Series.
“The Nordic region has some of the world’s most passionate motorsport fans, and what better way to engage and entertain than with live coverage of our all-female single-seater racing? NENT Group is the region’s leading provider of motorsports programming, and our ideal broadcast partner.”
Kim Mikkelsen, NENT Group Head of Sport:
“It’s been far too long – 43 years – since a woman started a Formula 1 Grand Prix race. W Series offers thrilling action to race fans as well as a timely platform to boost female participation at motorsport’s highest level and inspire a new generation of drivers and engineers. We’re proud to become the first in the Nordic region to show W Series as Viaplay and Viasat continue to fuel the very best motorsport experiences for our viewers.”
Earlier this month, W Series and UK broadcaster, Channel 4, announced a partnership to provide live free-to-air coverage in the UK of all six races.